When an aspiring rap star is trying to make an impact, they go about it in a way that is quite different than other musicians. Mixtapes have been a popular way of spreading new music ever since the genre evolved. These tapes includes songs by up and coming artists and are circulated on the street and through underground promoters to get the people who buy albums excited about new artists.
Once a musical star has made it on to the scene, their personality becomes as much a part of the package as their music. Many rap/hip hop stars are as well known for who they are dating or what kind of car they are driving as they are for their latest hits. Keeping the stars in the public eye has helped fans of the music feel more connected to their idols.
Another important part of the hip hop scene is creating new and exciting music videos. This is where stars really get to let their personalities shine, and most of them take full advantage of the opportunity. Many hip hop videos feel less like music videos and more like small movies, with special guest appearances and intricate storylines.
In this day and age, it is unlikely that anyone is not familiar with at least some hip hop music. The big personalities of the stars and the exciting videos keep fans waiting to see what the genre will produce next. If they keep it up, hip hop is certainly going to be making an impact on popular culture for many years to come.
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