According to Team Marketing Report's survey released Wednesday, 21 teams either kept prices the same or lowered them. The main reason for the percentage increase was the new Dallas Cowboys' stadium that cost $1.2 billion to build.
The average ticket to a Cowboys game costs $159.65, a record for the Fan Cost Index survey, which dates to 1991. The New England Patriots previously had the priciest ticket in pro sports and that cost remained the same at $117.84.
But the Patriots still have the highest-priced premium ticket average, $566.67.
Not every Cowboys ticket is so pricey. The team offers season tickets as low as $59 per game — the same price as the cheapest Cincinnati Bengals season ticket — and they sold out quickly. The Cowboys also offer a $29 "party pass," a standing-room ticket.
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