Kohl's Department Stores Launch an Industry-First Lifestyle Brand with Jennifer Lopez and Marc Anthony. The London, West Hollywood, CA.November 18, 2010.
Jennifer Lopez and Marc Anthony are bringing their celebrity style to Kohl's.
The couple is planning to announce the estimated $3 billion lifestyle retail juggernaut partnership with the retailer at a London press conference on Thursday, reports Women's Wear Daily.
Expect men's and women's apparel as well as products for the home.
Lopez been a part of the world of fashion before.
She launched her JLo by Jennifer Lopez line of clothing under the umbrella of Sweetface fashions in 2001. The brand underwent many transformations over the decade and made a reported $400 million by 2004, reports WWD.
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