Beats, especially hip-hop beats, can be used in a lot of different ways. The usual place you'll find them is over the radio. Whether they're being sung by your favorite artist are danced to at the club, hip-hop has a huge impact on your day to day life whether you realize it or not.
Your peers most likely learned some of the more interesting words in their vocabulary from hip-hop music, and the girl or guy you like probably picked out their outfit for the day based on the music video they saw the day before.
Then of course, there is advertising. Hip-hop beats are most quickly spread through the commercials, theme songs, and tag lines that make up most of the advertising efforts that you know about. In fact, the next time that you watch television or listen to the radio, count how many of the commercials and ads have taken some aspect of hip-hop music and integrated it into their marketing plan.
When you do that, you should more than likely divide that number by half. At that point you'll have an accurate guess as to just how many of the creators of the ads and commercials decided to make beats online rather than waiting around in a studio just to get the same effect.
Surprisingly, when you make hip-hop beats online, the quality of the beat itself isn't that great. Even so, it isn't just a happy coincidence that people weren't able to make beats online that sounded good. It took skill and the right equipment to pull it off.
So far, it's likely that you only have one of those things.
Meaning that while you have plenty of skill, there's no way to showcase it because you did the same thing that a lot of other people in your situation did as well, which was buying the first DI software that seemed like it would do the job and then gone on from there. Unfortunately, if you're trying to make an impression when you make hip-hop beats online, you have to buy the kind of software that blows other programs out of the water.
That's why DUBTurbo is around. One day you'll want to be able to turn on the television or radio and hear your beats being played through the speakers. One day you'll want your friends dressing up and talking like the lyrics to the song that held your beats, and one day you'll want to buy a can of deodorant that was advertised to music that you helped to create. All of which are things that could happen easily when you make hip-hop beats online and finally realize just how much talent you were hiding behind software that just wasn't good enough.
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