The NFL has joined forces with the American Cancer Society to support Breast Cancer Awareness Month this October.
With its official designation as the National Breast Cancer Awareness Month (BCAM), October is unofficially the "pink" month and has become a powerful source of breast cancer awareness and financial support for those organizations and individuals working to end the disease.
So how did the month come to be? I've always been fascinated with the history of these kinds of large-scale events. Surprisingly, BCAM was founded in 1985 by AstraZeneca, a pharmaceutical company that manufactures breast cancer drugs, as a way to promote mammography as the most effective weapon in the fight against breast cancer.
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