Wednesday, November 25, 2009

DMX is being sued for $1 million after pulling out of Dec. 12th Fight....the New Entertainment Marketing plan, go to "prison" get "arrested" or get

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The world of celebrity boxing captivates me -- not the actual competition, which is a ludicrous and boring display of limp-fisted rejects so heavily padded they could survive a three-story fall. It's the politics that interest me. What goes through the mind of a Todd Bridges in the moments leading up to a bout? Does he tell his family about it, or does he hope they don't stumble across a flyer? Does "Screech" from "Saved by the Bell" put a trophy earned against "Horshack" from "Welcome Back, Kotter" on his mantle? And do promoters really need to file a lawsuit when one of them comes to his senses and backs out of a fight?

Apparently, they do. According to a wire news release, rapper DMX is being sued for $1 million following his exit from a planned Dec. 12 match against non-celebrity Eric Martinez. Thunder Promotions claims DMX backed out when he realized the outcome wouldn't be fixed in his favor.

Although I admire the integrity displayed by promoters inclined to employ Vanilla Ice, it's difficult to imagine a scenario in which DMX's participation has a market value in the seven figures. Thunder will forge ahead with the show, now topped by an MMA bout between Jeff Monson and Travis Fulton, and featuring Martinez facing Coolio in a kickboxing match. If you can find a better time in Birmingham, Ala., I'd like to see it.

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