At one point, artists really needed to rely on getting a recording contract or having a top management firm such as Violator Management to work their contacts and make a deal happen for the artist. This is a first hand account of how to build your own career in order to get a deal offered to you similar to Drake's $2.5 Million deal from Young Money/Cash Money/Universal Records.
If you do NOT have a home studio to produce and at least reference tracks, I would start by doing this first. This will stop you from being at the mercy of any producers when you want to jump in a studio because you are creative. Creativity can hit at any moment to an artist. To be dependent upon a producer to get into their studio will hinder you and stop the creativity because you can't just jump in and create music at will.
I recommend working and saving every dime of your money and buying an iMac computer that I am on right now first and foremost. The iMac comes with a software package called Garageband that will allow you to create music at least on your own. You MUST learn the software and the software instruments in order to become proficient with your tools. Making music is really about being technically proficient. It is a requirement to know how to use the computer, how to use the iMac, and how to really use Garageband effectively to create your own sounds.
Knowing how to use Garageband will allow you to reference your own tracks and not have to wait until you get enough money to pay the producer for studio time. The other alternative is to have great relationships with studio bosses and producers and sound engineers who can get you into the studio for free and reference tracks. Once you're able to do this and create songs, start creating and getting your best tracks and songs together. Do NOT shop them to a record label! You will become very disgruntled and very discouraged and will go on a 10 year trek to find a recording company to get signed. This will NEVER happen in your lifetime.
Compile your best songs and attempt to put together your own album. Try to be different and make unique music. Once this is done, it is critical to move on to the next phase of the DIY Music Guide and that is to build an audience and build a fan base. This is NOT done the way artists thought it to be done on Myspace. Do NOT go putting your music on other people's myspace as a comment. Do NOT go sending your music to DJ's on Twitter via zshare links. Do NOT get an email of all the DJ's that your boy has and send them emails promoting you as the next Drake and new coming of Hip Hop. This does NOT work and only makes everyone pissed off.
What do you do then if that seemed like the sure fire way to get noticed and the cheap way and every one tells you to utilize social media and facebook to promote yourself? You must find someone around you that has some money or work yourself to do this next part. You must find a sponsor who will help you pay for advertisements on Facebook and Myspace. If you're utilizing Facebook primarily, you can create a Fan Page on there and upload your tracks to Facebook. You can also easily put your music up on iTunes via a digital distributor such as The Orchard.
The Orchard will create an account for you and allow you to upload your tracks. As a distributor, they will then get your tracks on all major online music retailers including iTunes, Walmart, Napster, etc. Your tracks will be in the online retailers. But being in the retailers and being found in iTunes is still like being on an island. No one knows you're actually stranded on the island. You must promote yourself. Experiencing sell through of your music is the toughest part of the music industry. Having people buy your music is NOT easy even if you're music is great. In order to get 1,000 people to click on your music you must have at least 1,000,000 people see your advertisement. This is NOT a joke and no exaggeration. The only way to truly move any type of record and get people's interest is to literally pay in advertising or pay the DJ to spin your record.
Music is a very crowded market as seen and evidenced by the proliferation of artists on Myspace. Myspace pretty much went to crap from all the artists on their promoting their music via comments and posting bulletins. The truth of the matter is that to really get a deal like Drake you must be able to show a record company that you have sales in some form or another. You either have sales from shows or you have sales from a reputable digital distributor such as The Orchard. You will get a recording contract if you walk into a label and show them the Microsoft Excel spreadsheet report showing that you have had 2,000 ringtone downloads from iTunes in the last 3 months, and 5,000 album sales from online retailers in the last 3 months. If you cannot prove this, you will NOT be entertaining a recording contract or top flight management from Chris Lighty and Violator Management.
You must have provable sales numbers that you can show to people when you go to a pitch meeting. Do NOT focus on a recording contract. Focus on marketing and selling your music. Focus on raising money to run your advertisements on these social networks such as Myspace, Facebook, and others. And again, you must REACH millions of people and get thousands of clicks on your website or song. This is the business side of music. Music is NOT about entertaining people because you have a passion for the craft. Music is about reaching the masses and proving to labels that you can reach this audience. You are forced to generate big numbers that start by reaching smaller numbers and building up a musical tsunami for yourself.
| About the Author: Gerard Spinks is a writer, publisher, and author of several books and is the CEO of The Spinks Music Group. Gerard Spinks has been personally responsible for growing an audience for several music artists and has worked with artists in the San Francisco Bay Area and New York. He has worked with and secured a deal with Essence Founder Clarence O. Smith in New York and has overseen the careers of several artists. You can reach him directly at [http://www.spinksindustries.com] Article Source: http://EzineArticles.com/?expert=Gerard_Spinks |
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