Rihanna is launching a line of fragrances and she has announced plans to debut the first one. According to "CBS News," it will be called "Reb'l Fleur" after a nickname her grandmother used to call her.
Rihanna is launching a line of fragrances and she has announced plans to debut the first one. According to "CBS News," it will be called "Reb'l Fleur" after a nickname her grandmother used to call her.
This scent will reportedly have a fruity and floral profile of tuberose, violet, hibiscus and coconut water. A stiletto heel was the inspiration for the shape of the perfume bottle.
"Rihanna is a compelling modern figure in today's popular music scene. She is strong and iconic while still being sexy and appealing," Parlux Chairman and CEO Fred Purches says in the press release. "Reb'l Fleur will express her vibrant personality with a bold, luxurious harmony. This will be a fragrance that is timeless in its sensuality but youthful in its upbeat contemporary appeal."
The scent was created by Caroline Sabas and Marypierre Julien of Givaudan and is being introduced by Parlux Fragrances Inc., which have assisted in marketing other celebrity fragrances such as ones by Jessica Simpson, Paris Hilton and Queen Latifah.
Rihanna's new perfrume will be available in stores this February and will sell for $49 to $59 and $30 for body lotion.
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